Project Brand Identity & Design Strategy
Design Ateljè Sotamaa (Kivi Sotamaa, Tuuli Sotamaa, Filippo Fabi)
Client Ainoa Winery
Location Hollola, Finland
Photos Liisa Valonen, Ateljè Sotamaa
Year 2017-Ongoing
Collaboration with the design office Atelje’ Sotamaa working at Research & Insight, Brand strategy & Communication, Concept development, Graphic Identity, Packaging design, Photography.
Ainoa winery makes internationally recognized, award-winning wines from Finnish berries and other high-quality ingredients from the forest. For Ainoa we have designed every single detail of their new brand (previously Finnviini) to create the right perception of the product, communicating it elegantly and proudly. In recent years Ainoa has gone from being the dream of two American immigrants to the most acclaimed and award-winning winery in Finland and abroad.
With Ateljè Sotamaa we work as design consultant for Ainoa and we keep collaborate with them no stop, delivering every year new solutions. Not only by helping them with their brand and all its various applications (printed and digital), but also by using design as a tool to improve their business.
